A Creative Partnership Spotlight: Habitat for Humanity Kent County
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A Creative Partnership Spotlight: Habitat for Humanity Kent County
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About this listen
Ep 4. In this uplifting podcast episode, Jeff celebrates the powerful creative partnership his team at Scott Allen Creative had with Mary Buikema, former Executive Director of Habitat for Humanity of Kent County. From the deeply moving “I See a Castle” campaign, inspired by the words of a young girl seeing her Habitat home for the first time, to the transformative “Building Blocks” campaign, this episode highlights the impact these various projects had throughout their beautiful partnership. Other projects shared in this episode include branding for the ReStore retail outlets, radio ads, volunteer campaigns like “Brush with Kindness,” and creative, story-driven marketing materials that empowered Habitat for Humanity to connect with donors and the community on a deeper level.
Mary’s vision and willingness to speak from the heart, combined with Scott Allen Creative’s thoughtful, value-driven creativity, sparked a multi-year partnership that helped Habitat for Humanity gain the recognition it needed and deserved to help expand its mission of transforming lives and neighborhoods.
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