Hello, remember me? Sorry that it's been 6 weeks, but I'm back.

In this episode I talk through what I've been up to recently, what's going on with Castos, with myself personally, and things I'm learning growing the business.

Towards the end, I share the lessons I learned from a recent 2-day Scaling Workshop with Alex and Leila Hormozi. The event was great, and really reframed how I am thinking about the business, and about being a business owner.

My YouTube channel: https://youtube.com/@thecraighewitt - for sales, marketing, and founder-focused content like this.

• (00:00:00) - What's Up With Me
• (00:00:38) - Top Creators: AI and How to Use It
• (00:06:21) - How We're Going to Implement Hybrid Podcasting
• (00:10:36) - How I'm Using AI on My Personal Channel
• (00:14:27) - Writing Content Is Dead on Social Media
• (00:17:43) - A Retrospective on The Kastos Scaling Workshop
• (00:18:43) - Interview
• (00:19:14) - The Warren Buffett Lecture
• (00:21:19) - Six Metrics That Make Up My Business
• (00:23:17) - Top Executives: Paid Acquisition
• (00:24:39) - Keeping Person in the Business
• (00:25:42) - What is the Key Customer Risk?
• (00:27:16) - Key Market Risks
• (00:29:15) - Sales Funnels and How to Manage Them
• (00:30:37) - How to Get More Out of Your Work Life
• (00:31:40) - How to Scale a Startup: The Castos
• (00:34:01) - The Four R's for Job Description
• (00:35:04) - How To Get Feedback From Your Sales System & Culture
• (00:37:12) - What They Look For In Their CRM Hiring
• (00:38:54) - Sales and Marketing: The Middle of the Revenue Cycle
• (00:42:21) - Castos: How to Make Paid Acquisition Work
• (00:45:28) - The Time Evaluation Workshop