In this episode, we sit down with Bron Thomson and Emily Vaka’uta, the co-CEOs of Springload Te Pipītanga, to explore their journey in leading one of New Zealand's foremost digital agencies with a focus on purpose-driven work and bicultural leadership.

Episode Highlights:

• Founding of Springload: Bron shares the inception story of Springload in 2002, transitioning from a sole trader designing websites to building a team committed to creating impactful digital experiences.

• Bicultural Leadership Model: Emily discusses her progression from Chief Financial Officer to co-CEO in October 2021, highlighting the significance of shared leadership that embodies both Māori and Pākehā perspectives.

• B Corp Certification: The duo delves into Springload's achievement of B Corp status in 2019, reflecting their dedication to meeting high standards of social and environmental performance.

• Embracing AI Responsibly: Bron offers insights into navigating the AI revolution, emphasizing practical steps for businesses to adopt AI technologies thoughtfully and ethically.

• Commitment to Diversity and Inclusion: Emily shares her passion for fostering equity, particularly in creating pathways for Māori and Pasifika individuals within the tech industry.

  This conversation provides valuable perspectives on integrating purpose with digital innovation, demonstrating how leadership rooted in cultural inclusivity and ethical practices can drive meaningful change in the tech sector.