95% of buying decisions happen when you aren't around. cover art

95% of buying decisions happen when you aren't around.

95% of buying decisions happen when you aren't around.

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Managing a team is challenging anyway, but in this refreshingly candid conversation Nathan Easom talks about his experience of taking over a team right as the world went into lockdown.

Nathan is the director of sales at Impact - a Santa Barbra based platform to help enterprises manage and maximize third party partnerships (I think I'm explaining that right).

Hang around and you'll see what I absolutely adore about Nathan's approach to leadership, the line between training and coaching, and why leaders would do well to think like fathers & mothers.

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