
9. This Messaging Mistake Is Costing You Clients — Even If Your Offer Is Incredible
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About this listen
You know your offer is good.
You know it works.
You know it’s exactly what your people need.
So why does it feel like nobody’s seeing it?
Why does it feel like no matter what you say — in your content, your sales page, your emails — it just isn’t landing?
This episode of Marketing Your Truth is for the experts, coaches, creatives, and entrepreneurs who know their work is powerful… but still feel like their audience isn’t getting it.
There’s a reason that’s happening.
And it’s not because your offer isn’t valuable.
It’s not because you need to shout louder.
And it’s definitely not because you need to “show up more.”
It’s because there’s one critical messaging mistake most entrepreneurs are making — without even realizing it.
In this episode, we’re unpacking:
- Why your audience isn’t seeing the value of what you do
- The disconnect that’s killing your conversions
- And what has to happen before your message can fully land and convert
This is the missing piece most people aren’t talking about.
This is the piece most people skip—
And the reason your message might be falling flat, even if your offer is gold.
🎁 PLUS: I’ve created a free guide to help you take what we talk about today even deeper.
It’s called Built to Reflect You—and it’ll help you clarify what makes your work different (and how to say it in a way that finally connects).
👉 Grab your free messaging guide + worksheet here
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Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values.
To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli.
See you next time, where we’ll dive deeper into how to build authentic connections with your audience.