Most small business owners overlook Pinterest because they assume it’s only for recipes, weddings, or DIY projects. The truth is, Pinterest is a powerful search and discovery engine that consistently drives long-term traffic and leads — often outperforming Instagram and Facebook. This session shows you exactly how to set up, optimize, and use Pinterest as a business tool to build brand visibility and generate ongoing leads.

Join our free live training every Tuesday from 6–7:30pm AEST

👉 Register here: https://ezyurl.co/bosio

What You’ll Learn

Why Pinterest is a search engine, not a social platform

How to set up a business account and link your website

The role of boards and how to use them strategically

Keyword optimization for titles, descriptions, and pins

Designing pins that grab attention and build brand consistency

Step-by-step process of posting a pin (title, description, alt text, links)

Daily and weekly pinning routines that build traction

How to use Canva templates to scale content quickly

The “slow burn” advantage of Pinterest over short-term platforms

Homework checklist to get started right away

About the Speaker

Jane Whittred is a business coach and trainer with a strong background in marketing and practical implementation. She helps small business owners cut through noise and focus on strategies that generate consistent results.

Why It Matters

Too many founders put all their energy into platforms where content disappears in hours. Pinterest works differently. Done right, one pin can drive traffic for months or even years. For small business owners, this means building a compounding asset that continues to deliver leads long after the work is done. Using Pinterest strategically ensures your content works harder for you while you focus on growing your business.

⏱️ Timestamps

00:00 Welcome and introduction

01:15 Why Pinterest is more than recipes and crafts

04:32 How Pinterest drives traffic and sales

07:40 Setting up a business account and linking your website

11:58 Understanding boards: public vs hidden

16:45 Using keywords across titles, descriptions, and pins

22:20 Designing effective pins and board covers

27:05 Step-by-step process of posting a pin

32:12 Scheduling pins and why freshness matters

36:50 Pinterest as a “slow burn” traffic source

41:24 Saving pins from others and why it boosts your account

45:52 Building credibility with 10–40 boards

50:16 Canva templates: streamlining your pin creation

54:20 Daily pinning habits that build long-term reach

59:45 Homework checklist to get started

01:04:30 Why Pinterest often beats Instagram for traffic

01:08:40 Final Q&A and wrap-up

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AEST

Register here: ⁠SmashGo.co/Bosio⁠