• 75: How Long Should A Client Stay in Two-Brain?

  • Apr 6 2025
  • Length: 8 mins
  • Podcast

75: How Long Should A Client Stay in Two-Brain?

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  • Summary

  • In today’s episode, we answer a question that comes up often in our mentorship program: How long should a client stay in Two-Brain? The short answer is: until they’ve hit their NOB goal in the Growth phase or their Net Worth goal in the Tinker phase. But this wasn’t always the case, and we’ve evolved the way we think about this to focus on execution speed, not just retention.

    We used to focus on keeping clients for as long as possible, but now we know that faster execution equals faster results. Our job as coaches is not to change the curriculum, but to help clients speed up their execution so they can achieve their goals quickly and move on to the next challenge.


    In this episode, I walk you through:




    • Why the focus has shifted from retention to speed of execution



    • The clear goals clients should be working toward: NOB in Growth and Net Worth in Tinker



    • How to help clients break down their big goals into actionable tasks and stay focused on execution



    • Why the goal isn’t just to keep clients as long as possible—it’s about getting them the results they want faster
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