This special episode originally aired on The Leverage Lounge Podcast with Mike Collier, where John Kitchens joined as a guest to unpack what it really takes to transition from agent to CEO.

If you’ve ever felt stuck in the production grind—drowning in deals, chasing status instead of freedom, or struggling to scale without burning out—this conversation is your roadmap to clarity. John shares how to shift from chaos to clarity, why systems equal freedom, and the keystone habits every leader must build to escape production and create a business that serves their life.

From alignment and accountability to talent attraction and the four levers of scalability, this episode is packed with practical insights and timeless leadership lessons.

Chaos to Clarity

• Why most agents mistake “being busy” for being productive

• How radical honesty creates true clarity about your current reality

• The two-part formula for moving from point A to point B without circling endlessly

Habits & Reflection

• The power of weekly strategic thinking time

• Why half-built bridges kill momentum and how to finally finish what you start

• Keystone habits for staying in CEO mode

Systems = Freedom

• The four levers of growth every business must master: traffic, conversion, fulfillment, and profit

• Why retention matters more than acquisition for long-term scalability

• The #1 most valuable system in your business (hint: it’s about talent)

Leadership & Alignment

• Hiring A-player talent—and why it changes as your business grows

• How to ensure your team is aligned with your vision, values, and purpose

• Why tens don’t stick around eights (and how to level up your leadership)

Exiting Production

• The real signs a team leader is ready to step out of production

• How to evaluate opportunities and passions outside the day-to-day grind

• Why chasing freedom beats chasing status every time

• The Leverage Lounge Podcast with Mike Collier → LeverageWithMike.com

• SmartHireVA.com – VA talent placement for real estate teams

• The Miracle Morning for Real Estate Agents by Hal Elrod

• Rocket Fuel by Gino Wickman & Mark Winters

• John Kitchens Executive Coaching → JohnKitchens.coach

Escaping production and becoming the CEO of your business isn’t about working less—it’s about working with clarity, systems, and purpose. The agents and leaders who win in today’s market will be the ones who chase freedom over status and build teams aligned with their vision and values.

“The size of your business is in direct proportion to the size of your leadership capabilities.” – John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥