In this behind-the-scenes masterclass clip, Sonya shares why expertise alone won’t get you noticed—and how strategic personal branding turns “invisible” into “in-demand.” Learn what personal branding really means, why positioning yourself is nonnegotiable, and how to become a magnetic presence in any room. Clips from Presentation…

Key Takeaways:

1. Branding = Positioning: If you don’t define your story, the world will—and you risk being overlooked.

2. Magnetism > Expertise: Two equally skilled professionals can experience vastly different opportunities based on how they own their presence.

3. Branding Myths Debunked: Personal branding is for every professional—not just influencers—and it’s far more than visuals.

4. Referral Roots Meet Digital World: In an AI-driven, saturated market, referrals and trust still reign—but now they start with your online brand clarity.

5. Lighthouse vs. Torch Framework: Stop chasing opportunities; become the “lighthouse” that attracts the right clients through consistent, authentic visibility.

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