In this episode of BAM BizTalk, host Angel Garcia sits down with Devin Benavides, Director of the Better Business Bureau (BBB) of the Permian Basin, to explore how transparency, community trust, and proactive leadership drive business success in West Texas.

From reshaping outdated perceptions of the BBB to discussing entrepreneurial values, nonprofit partnerships, and digital reputation management, Devin shares real-world insight on serving the business community and fostering integrity in a rapidly evolving market.

Topics Covered:

00:00 – Intro & Meet Devin

03:25 – Why BBB still matters in a digital-first world

08:40 – Rebuilding trust & reputation after bad reviews

12:55 – The most common complaint categories at BBB

17:30 – Ethics in entrepreneurship & leadership

21:40 – Empowering small business owners with resources

25:00 – What to do if your business is wrongly targeted online

30:10 – Partnering with nonprofits & workforce development

35:55 – Local impact: How the BBB serves the Permian Basin

41:20 – What integrity looks like in business today

46:00 – Advice for new entrepreneurs in West Texas

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