Joshua Latimer discusses business growth strategies and entrepreneurship.

Key Takeaways

- Everything is marketing and marketing is everything - choreographed communication is key in all aspects of business

- Focus on the 5 core parts of every business: lead generation, lead nurture, sales, delivery, and ascension

- Overcome FOPO (fear, overwhelm, procrastination, overthinking) to grow your business

- Consider launching a coaching/mentoring program to leverage expertise and create additional revenue streams

Topics

Joshua's Background and Business Experience

- Built and sold 4 companies, including a window cleaning business that scaled to $200k/month

- Married high school sweetheart, has 5 kids

- Focus areas: entrepreneurship, Kingdom business, marketing

Marketing Philosophy

- "Everything is marketing and marketing is everything"

- Choreographed communication is crucial in all business aspects (sales, culture, personal development)

- Example: Level 1 vs Level 5 communication with kids shows power of intentional communication

5 Core Parts of Every Business

1. Lead generation - know your numbers, understand seasonality

2. Lead nurture - stay top of mind, provide value beyond just selling

3. Sales - focus on choreography, cross-selling, upselling

4. Delivery - exceed expectations, wow customers

5. Ascension - continually offer next level products/services

Overcoming Mental Blocks (FOPO)

- FOPO = Fear, Overwhelm, Procrastination, Overthinking

- Take action to defeat fear

- Prioritize to overcome overwhelm

- Clarify desires/goals to reduce procrastination

- Create accountability/constraints to limit overthinking

Mindset and Faith Perspective

- God wants us to grow and expand what we're given (parable of talents)

- Desire for growth/success isn't inherently greedy

- Money is a magnifier/amplifier of who we already are

Coaching and Mentorship

- Everyone should have a mentor and be a mentor

- Paying for coaching raises stakes and commitment

- Consider launching a coaching program to leverage expertise

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