PROMO CODE: therectifiedpodcast20 ➡️⁠https://mateina.ca/discount/therectifiedpodcast20⁠

In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.

He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink.

He also touches on overcoming challenges, the importance of community, and the strategic partnerships with Tiny and Andrew Huberman that have helped Mateina expand in North America.

Tune in to discover Nicolas Beaupre’s inspiring entrepreneurial journey and the plans for Mateina.

00:00 Introduction and Guest Welcome

00:42 Discovering Maté in Lebanon

02:02 Nicolas' Journey to South America

05:43 Founding Mateina

07:31 Creating a Unique Brand

08:57 Expanding to Ready-to-Drink Products

12:50 Partnership with Andrew Huberman

18:02 Advice for Aspiring Entrepreneurs

25:06 Marketing Strategies and Community Building

29:31 Future Plans and Conclusion

Mateina’s Website: https://mateina.ca/discount/therectifiedpodcast20

Mateina on Instagram: https://www.instagram.com/mateina/

Mateina on Tiktok: https://www.tiktok.com/@drinkmateina

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

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📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY