On this episode of Delusional Bitch Juice, Heather is holding it down while Chloe takes some “Marriage Time Off,” bringing in special guest Sofia to spill insider TikTok growth hacks. Learn exactly how she broke out of the 300-view slump, the hashtags and posting times that trigger the algorithm, and why engagement beats followers for going viral in 2025.

We break down the Sydney Sweeney x American Eagle “Good Jeans” campaign backlash — including the eugenics controversy, the fashion PR response, and how brand scandals can actually boost stock prices. Then, we dive into why Millennial nostalgia dominates 2025 entertainment (Freaky Friday, Devil Wears Prada, Mean Girls) and why “comfort content” is our collective coping mechanism.

Other hot topics:

• No clear “Song of the Summer” for 2025 — what’s replacing the era of Espresso and Peaches?

• The weird, silent moment at a Bad Bunny concert and why fans are calling it “creepy vibes.”

• Love Is Blind casting in St. Louis: dating scene realities, Main Street & Westport date night ideas, and why our city is a hidden gem for reality TV.

• Retail chaos stories from Missouri’s Tax-Free Weekend — including line drama, in-store shortages, and online vs. brick-and-mortar shopping.

Timestamps:
[0:00] – Heather’s solo intro + guest Sofia
[5:10] – Sydney Sweeney “Good Jeans” ad explained
[15:22] – Why Millennial nostalgia rules 2025
[20:45] – How to beat the TikTok algorithm
[39:12] – Where’s the Song of the Summer?
[45:30] – Creepy vibes at a Bad Bunny concert
[55:50] – Love Is Blind in St. Louis
[1:05:40] – Best local date spots