#5 Lead Generation: Zillow vs Video and Social Media
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#5 Lead Generation: Zillow vs Video and Social Media
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About this listen
Lead generation is a fact of life for all Realtors if they want to build a successful business in the real estate industry. After all, we all need clients if we want to see paychecks. There are many ways to generate leads--paid services like Zillow and Realtor.com, mailings, cold calling, print advertising, paid advertising on the internet, video, and social media. Each method tends to bring you a different type of lead. Adam and Emily debate the merits and downsides of Zillow advertising and then discuss their own preferred methods of lead generation. What is the best lead generation tool for Realtors? Is there an obvious winner--Facebook, Instagram, TikTok, YouTube, LinkedIn? Let's talk about it on the Here This podcast! Adam Pretorius and Emily Farber are each Realtors® at Lepic-Kroeger, Realtors, located at 2346 Mormon Trek Blvd., Iowa City, IA 52246. They are licensed to sell real estate in the state of Iowa.