Episode 6: 5 Big Mistakes I See in Wholesale Pitches

If you’ve been sending pitches and hearing crickets — this episode is for you.

Even with great products, unclear or hesitant emails will get ignored. In this episode, I break down the 5 most common (and fixable) pitch mistakes I see from product-based business owners — and what to do instead.

We’ll talk about:

• Why vague pitches don’t work (even when your products are amazing)

• The “hope you’re well” trap — and what to say instead

• How to sound confident without being pushy

• Why clear next steps matter more than ever

• The truth about follow-ups (hint: you’re not being annoying)

I’ll also share a real result from one of my Sales Growth Lab students — and how a simple pitch rewrite lead to two replies and one order right away.

If you want to pitch with more confidence and finally start hearing back from stockists, this one’s a must-listen.

🧠 Timestamps

00:00 – Introduction: The Struggle with Wholesale Pitches

00:23 – Recap of Previous Episodes

01:05 – Today’s Focus: Improving Your Email Sales Pitch

01:26 – Common Mistakes in Email Pitches

02:01 – Mistake 1: Vague Pitches

03:13 – Mistake 2: The ‘Hope You’re Well’ Trap

04:06 – Mistake 3: Lack of Confidence

04:56 – Mistake 4: No Clear Call to Action

05:17 – Mistake 5: Not Following Up

05:42 – Success Stories and Final Tips

06:23 – Conclusion and Next Episode Teaser

🎯 Want to improve your pitches today?

Join the Sales Growth Lab waitlist and I’ll send you my free Email Pitch Checklist right away. You’ll also be the first to know when the programme reopens and inside you get access to my custom chat gpt that helps you write a full 6-touchpoint email funnel in 30 minutes — tailored to your business.

→ https://smallbusinesscollaborative.myflodesk.com/checklist

🔗 Resources & Links

• Sales Growth Lab info: https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

• Website: https://smallbusinesscollaborative.co.uk

• Instagram: https://instagram.com/smallbusinesscollaborative