In this episode - we had an absolute blast chatting with Jonelle Ricketts who is the Head of Marketing for IKEA Canada! 🇨🇦🇸🇪

IKEA is one of the most beloved brands in the world but you probably already knew that! The odds are that you’re one of the 33 million guests that visited their stores last year in Canada & left with more than just thoughtfully designed furniture (those Swedish meatballs are seriously delicious).

Jonelle has had a remarkable career working across a range of companies (IKEA, Sephora, Blackberry) and countries (Canada & the Netherlands). She is an award-winning marketer having recently been recognized as 2025 Strategy Marketer of the Year & also recently snagged numerous awards at Cannes.

Amongst other things - we chatted about the winning streak that her team is on, the career leaps that changed her life, a late-night DM campaign that started a mattress war, what a dance class taught her about taking chances, the importance of inclusivity, and we even got a behind-the-scenes look on how they continue to build such an iconic brand.

• More specifically, Jonelle shared her thoughts on the following questions:
• How would you describe what you do to a stranger? (2:00)
• What was your “Marketing Moment”? (5:40)
• How has your view of marketing evolved over time? (8:38)
• What advice would you have to anyone looking to make a career leap? (12:05)
• How was your transition moving back from the Netherlands? (18:17)
• Talk us through the decision of returning in Canada to lead marketing for IKEA? (21:51)
• How does your team stay tapped into culture? (29:53)
• How is your Marketing team in Canada structured? (38:35)
• We put Jonelle in the hot seat 🔥(41:33)

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🍫In this mini-episode, we shine a spotlight on 5 sweet opportunities that Mondelez has available right now for both interns & full-time hires! The application deadline is fast approaching (Sep 22nd⌛) but don’t stress because this interview is here to help as you prep!

To help you learn more - we chatted with Jennifer Earl who is the Sr. Brand Manager of Cookies at Mondelez (yes - it’s the best job title imaginable). They are home to some of your all-time favourite snacks which include Dairy Milk, Oreo, Ritz, Clif Bar & Sour Patch Kids.

Amongst other things, we chatted about:

• Why CPG is the ultimate marketing bootcamp
• What makes Mondelez such a special place to work
• What sorts of marketing roles are available
• Insider tips on how to stand out during the application process
• How Mondelez strikes the balance between local & global campaigns such as the Selena Gomez x Oreo collab
• What has kept Jennifer in the industry for the last 10 years

We hope you give it a listen, check out your school portal to learn more & get that application in!

📝 In this mini-episode, we chatted with Krista Kelly who is one of the most sought after career coaches & resume strategists in Canada. Her “Hired in Marketing” community has already amassed over 40,000 ambitious marketing grads who are ready to turn their applications into offers.

Navigating the job market feels more difficult than ever before & so, we brought Krista on to share her insider tips on how to have a higher chance of breaking through.

Amongst other things - we chatted about:

• Her story of how she went from zero offers to jobs at General Mills & McDonald’s
• How to get your resume past the screening tools that companies use
• The biggest mistakes that she’s seen applicants make
• How to tackle the age-old problem of getting a job without having a job
• Resources that you can use to upgrade your skills & personal brand
• Staying motivated through your career search

Check out her resume guide that is only available for our listeners
Visit her website for more info on her program: https://www.kristakelly.ca/
Follow her on LinkedIn: https://www.linkedin.com/in/kristakellyca/

As a quick reminder - in addition to long-form interviews with our incredible guests, we’re releasing short-form content that will answer the most burning questions that we receive from students/new grads. Visit us at 4pspod.com to share your feedback or topics you’d like us to cover!