Brain Holliday is a mind-body coach. What you'll take from this podcast is how Brian is transitioning from one type of business to another. As business owners, we've been there. It seemed to be occurring in real time. His value becomes apparent when the clarity of his offer is evident.

Brian shares his personal history with swimming, explaining that he was obsessed with becoming a strong swimmer as a young man, but struggled despite his efforts. He describes how he eventually unlearned his previous techniques and developed a new, more mindful approach to swimming that allowed him to dramatically improve.

How he applies the principles he learned from his swimming journey to other areas of his life, such as running and golf. He believes this mindset-focused approach can be valuable for executives and others dealing with high-pressure situations.

The group explores how Brian can package and market his mindset coaching services, with Kevin and Graham providing feedback and suggestions. They discuss the need to clearly define Brian's target audience, value proposition, and structured program or framework.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com