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478: The Mind Magnetizer

478: The Mind Magnetizer

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Michael has a passion for understanding how the human mind works to drive our decisions. Over the past 12 years, Michael has created a fresh and counter-intuitive insight of how people can use targeted language to rapidly create trust and the decision to buy.

Michael talks about the neurological principles behind effective messaging, branding, building client trust, and much more!

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.