45: Thought Leadership is NOT about you
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45: Thought Leadership is NOT about you
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About this listen
But thought leadership is not about you .
It never was.
It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing .
And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding.
So stop trying to sell your products .
Stop trying to push your services.
And start delivering industry specific value.
In today’s episode you’ll get my approach to tackling thought leadership.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.