In this episode of the SaaS Marketing Weekly podcast, host Ryan James interviews Matt Barker, a LinkedIn growth expert, who shares insights on how to effectively build a personal brand on LinkedIn. Matt discusses his journey from having no network to growing his following to over 169,000. He emphasizes the importance of consistent posting, engaging with others, and balancing personal and professional content. The conversation also covers current trends in LinkedIn content, the significance of storytelling, and practical strategies for leveraging LinkedIn for career and business growth.

Takeaways

• Posting consistently is crucial for LinkedIn growth.
• Engaging with others through comments increases visibility.
• Personal growth is as important as professional growth on LinkedIn.
• Content should reflect both expertise and personality.
• Video content is gaining traction on LinkedIn.
• Step-by-step guides are effective for engagement.
• Personal stories can enhance professional branding.
• Understanding audience needs is key to content strategy.
• Networking is essential for leveraging LinkedIn effectively.
• A well-rounded content strategy includes personal insights.

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