• #42 One Statistic, One Story & One Solution

  • Jan 22 2025
  • Length: 4 mins
  • Podcast

#42 One Statistic, One Story & One Solution

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  • Summary

  • Florence Nightingale's persuasive approach to reforming military hospitals:

    1. One Statistic
      • Need clear, memorable number
      • Help people realize seriousness of problem
      • Example: 2,800 preventable deaths in one month
    2. One Story
      • Brain wired to remember stories
      • Combine with striking statistic for power
      • Allows listeners to update their thinking
    3. One Solution
      • Focus on clear, specific action
      • Make it achievable
      • Avoid laundry list of reforms

    Tips for Implementation:

    • Identify most compelling statistic
    • Find powerful story illustrating emotional impact
    • Focus on specific solution

    Test Your Message:

    • Is statistic clear and memorable?
    • Does story stick?
    • Is solution specific and achievable?

    Bottom Line:

    • Simple formula: one statistic, one story, one solution
    • Use this approach to change minds effectively

    For more tips on persuasive presentations, refer to the accompanying one-page PDF.


    Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

    For more, visit our website: www.thecommonwealthpartners.com
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