41| Transactions to Transformations: Positioning for Greater Influence [with Betsy Jordyn] cover art

41| Transactions to Transformations: Positioning for Greater Influence [with Betsy Jordyn]

41| Transactions to Transformations: Positioning for Greater Influence [with Betsy Jordyn]

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 Apply for the Nov 2025 Japan Leadership Experiencehttps://kbjanderson.com/japantrip/ You’re doing great work….yet you know you and the change you envision could have greater influence.You have a vision for more. More strategic work. More influence. More change that really makes an impact and actually sticks -- for your clients or organization.Only question—how do you get there?The issue isn’t your talent or skills. It’s how you and your work are positioned—how your clients or organization see (and value) your role or the organizational transformation you propose.In this episode, I’m joined by Betsy Jordyn—former Disney OD consultant turned brand positioning strategist—to help you reshape how others perceive your value and become the one leaders turn to when it comes to making significant changes to their leadership and culture.Besty shares actionable ways to communicate your value -- and that of organizational transformation -- so you can land the roles you deserve and lead the work you know will make a difference. We both share insights we've learned from evolving the framing of our own positioning as internal and external consultants and change leaders.Whether you’re an internal change leader tired of being stuck in execution mode or a consultant struggling to land strategic engagements, this conversation is your road map greater impact.YOU’LL LEARN:What positioning actually is—and why it matters to you, your clients, and the organizations you work withHow to spot the signs your positioning isn’t landing the way you wantThe 3 levels of positioning every leader, consultant, and lean change practitioner should masterReal examples from our own careers on how we’ve evolved our positioning for greater impactA simple process to clearly articulate your value and stand out in your market ABOUT MY GUEST:Betsy Jordyn is a Brand Positioning Strategist who helps consultants and coaches clarify their message, amplify their influence, and monetize their strengths. Drawing on her experience as a former Disney organizational development (OD) consultant and leader of an external practice serving brands like Wyndham and AAA, she empowers clients to make a bigger impact through authentic thought leadership.IMPORTANT LINKS:Full episode show notes: ChainOfLearning.com/41Watch the Bonus Video – Elevate Your Positioning to Lead Transformational Change: https://youtu.be/O0W9dq3jYnw Connect with Betsy Jordyn: linkedin.com/in/betsy-jordynBetsy’s Meeting Discovery Script: betsyjordyn.comBetsy’s Podcast, Consulting Matters: betsyjordyn.com/podcasts/consulting-mattersMy website for resources and working together: KBJAnderson.comFollow me on LinkedIn: linkedin.com/in/kbjandersonMy Japan Leadership Experience program: kbjanderson.com/JapanTripFREE KATALYST™ Change Leader Self-Assessment: KBJAnderson.com/katalystTIMESTAMPS FOR THIS EPISODE:03:26 What positioning is and why it matters06:48 Why your brand is your reputation07:54 Signs your brand positioning is off10:38 Betsy’s personal story in understanding the importance of positioning18:28 How Betsy helped Katie improve her positioning25:37 Changing the name from Japan Study Trip to Japan Leadership Experience28:42 Clarity - the highest level of positioning32:25 Second level of positioning that happens a client approaches you with a request35:25 How to clarify the strategic frame and position yourself against that42:15 Third level of positioning in positioning yourself as a strategic partner46:12 How to position yourself when working with a new client48:44 The opportunity of stepping out of the box and become a thinking partner50:06 One key learning to reposition your own work54:07 The strategic framework to pivot your messaging Apply for the Nov 2025 Japan Leadership Experience https://kbjanderson.com/japantrip/

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