Tai Kyon, owner of one of New York's most successful F45 studios, reveals how he turned his startup gym into a $100K/month powerhouse, without ads or gimmicks.

Formerly a 275-pound tech executive, Tai's personal transformation fuels a studio culture built on empathy, excellence, and elite service. Today, his team leads the most positively reviewed F45 franchise globally, powered by a $250/month kindness budget and a mindset rooted in “unreasonable hospitality.”

In this episode, Mike Arce covers how Tai mapped every member touchpoint, from the first walk-through to cancellation, to eliminate friction and create delight. From snow removal and childcare to handwritten holiday cards and birthday celebrations, this is a masterclass in how small moments drive massive results.

If you're ready to build a gym experience tailored to the customer that sells itself, this episode is for you.

Chapters

(00:00) Introduction

(03:18) Tai’s 100 LB Weight Loss Wake-Up Call

(08:15) Stoicisms major Impact on Tai’s Life

(12:04) Random Acts of Kindness: The $250 KPI Explained

(21:09) Mapping the Member Journey To Remove Friction

(27:44) Specifics of Tai’s Unique Onboarding Process

(32:23) Why This F45 Is The Highest Rated In Network

(44:36) The Importance Of Creating Intangible Moments

(51:46) Time Is the Most Valuable Currency To Share

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