Our first ever live episode, recorded at the NEC in Birmingham during Packaging Innovations! In this special episode, James and Robbie are joined by Will Connolly from Diageo, the creative force behind the paper-based packaging for iconic brands like Johnnie Walker and Baileys. Together, we dive deeper into the world of paperisation, exploring why paper bottles are gaining momentum, the challenges of sorting and recycling them, and what it will take to move from niche experiments to mainstream adoption.

Join hosts James Piper and Robbie Staniforth as they delve into the world of recycling, hopefully having fun along the way. One thing is for sure, they will talk absolute rubbish from start to finish.

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Music licence ID: 6WPY8Q4O2RPFIOTL