3Q, with pamm and Erika with Marketing 101 Questions cover art

3Q, with pamm and Erika with Marketing 101 Questions

3Q, with pamm and Erika with Marketing 101 Questions

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Most Common Marketing Mistake Business Owners Make

Not knowing their audience well enough.

  • Here’s why it’s so damaging:
  • Messaging falls flat: If you don’t understand your audience’s needs, values, or pain points, your content won’t resonate—no matter how slick it looks.
  • Wasted budget: Money gets spent on ads, platforms, or tools that don’t reach the right people.
  • Inconsistent branding: When you're unclear on who you're talking to, your voice, look, and messaging shift unpredictably.
  • Poor product-market fit: Marketing efforts can’t fix a product or service that doesn’t meet a real need.


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