A check- in conversation with Ethan Soloviev, Chief Innovation Officer at HowGood, about how regenerative agriculture is truly taking off, its position within large food and agriculture companies, and whether we risk watering it down or falling into greenwashing (Spoiler: Surprisingly, we're doing a lot about it!). We also get an update on HowGood—they're doing well and focusing more on nutrient density-, plus, we talk about Regen House, which is revolutionizing the way good food fosters meaningful conversations at major events like COPs, climate summits, and Davos, bringing farmers, indigenous community members, and global executives together around regenerative food experiences. By centering conversations on actual good food rather than panels and PowerPoints, these gatherings forge authentic connections that move regeneration forward.

And, of course, no conversation with Ethan would be complete without diving into AI—what currently does and what it could do for regeneration—not just through efficiency gains, but through innovative applications like predicting deforestation before it happens. The real breakthrough will come when we develop "large ecological models" trained on nature's patterns rather than just human texts, enabling truly regenerative landscape design.

As Chief Innovation Officer at HowGood, Ethan offers a glimpse into how sustainability data is transforming food systems. Their database tracks environmental and social impacts for 33,000 ingredients and nearly 4 million products globally, enabling everything from carbon footprinting to supplier engagement. What's particularly encouraging is how this data influences consumer behavior—when sustainability information is presented clearly at the point of purchase, sales of sustainable products consistently increase across diverse markets.

More about this episode on https://investinginregenerativeagriculture.com/ethan-soloviev-4.

==========================

In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

==========================

👩🏻‍💻 VISIT OUR WEBSITE https://investinginregenerativeagriculture.com/

📚 JOIN OUR VIDEO COURSE: https://investinginregenerativeagriculture.com/course/

💪🏻 SUPPORT OUR WORK https://investinginregenag.gumroad.com

• Share it
• Give a 5-star rating
• Buy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture

==============

Thoughts? Ideas? Questions? Send us a message!

https://groundswellag.com/2025-speakers/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

Thank you to our Field Builders Circle for supporting us. Learn more here

Support the show

Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com

Join our newsletter on www.eepurl.com/cxU33P!

Support the show

Thanks for listening and sharing!