On this episode of The Marketing Water Cooler Podcast, your host Jeremy Francese interviews special guest Prabhjot Singh, the CEO and cofounder of Pyze. Prabhjot has an impressive CV as a Boston University graduate with over 20 years of experience in enterprise software, starting at City Group and then switching over into the world of start-ups, nonprofits, and social enterprises. He spotted a gap in the market for software that would help companies to achieve operational excellence, using cross-platform analytics and low-code solutions, so he took the plunge and launched Pyze in 2013. 

Today, Pyze is leading the field in powering application success, and they have the stats to prove it. Jeremy and Prabhjot dive into the details in their discussion, talking about how operational excellence can boost a company’s ROI, and how businesses should spend investor money to get the most bang for buck. Prabhjot expands on Pyze’s marketing strategy, explaining how they manage to contextualize and sell a service that’s inherently complex and how they get employees on board who may initially be resistant to process change. He also highlights what process change looks like when working with a fully remote team, which is a problem that many more companies are facing since COVID-19 caused a rapid and unprecedented shift towards employees working from home.

To hear more episodes of The Marketing Water Cooler Podcast just as interesting and insightful as this one, subscribe to the podcast and leave a review to let Jeremy and the team know what you think of the show.

Timestamps

[0:51] Jeremy introduces special guest Prabhjot Singh

[1:35] Prabhjot talks about his background and achievements

[5:28] How should companies scale up sales and marketing when they receive a cash injection?

[8:22] What Pyze did differently

[9:53] Working on education and channel development

[12:57] How to use education in marketing when the product is inherently complex

[16:17] The problem of creating efficient processes with remote teams, and a lack of awareness around the problem

[21:08] Defining and owning the customer base of Pyze, and moving into supply chain logistics

[25:00] It’s not always about buying new tools, it might be about developing new processes

[27:25] How Pyze works to identify and remove process bottlenecks

[31:12] Conducting a business MRI to combat small-scale patchwork solutions

[34:17] “It’s harder to sell enterprise software today, but you can mitigate it by having better partnerships”

[38:55] What do investors care about when they’re thinking about backing a tech company?

[43:10] How do you combat internal resistance to large-scale process or tech changes?

[45:58] Where to go to find out more about the services that Pyze offers

Links

Strategic Branding Studios website

Strategic Branding Studios on LinkedIn

Strategic Branding Studios on YouTube

Prabhjot Singh on LinkedIn

Pyze website

Pyze on LinkedIn