On today’s episode of The Marketing Water Cooler Podcast, Jeremy fleshes out a content marketing strategy of using internal subject matter experts to bake trustworthiness and relevance into your messaging. Done right, this can differentiate your organization from everyone else in your marketplace, because your experts will be sharing the information that your clients want to hear.

Jeremy lays out a three-step plan to identify your internal subject matter talent and, crucially, how to get them on board with your marketing strategy. As he explains, you need to set out a framework around your marketing to explain the importance of the role of subject matter experts, and you need to utilize their expertise without overburdening them with extra work so that your marketing is sustainable.  Send your feedback on this episode to Jeremy and Steph to let them know if you agree with their strategy and if you learned something, and don’t forget to subscribe to The Marketing Water Cooler Podcast.

Timestamps

[0:50] Today’s topic: Building sustainable engagement through internal subject matter

experts

[1:25] You need to come across as a peer

[2:05] It’s easier said than done!

[2:52] Step #1: Why do we need subject matter experts?

[3:27] Awareness isn’t trustworthiness, and awareness isn’t relevance

[5:20] Step #2: So what’s your approach?

[6:26] Building a framework around your marketing

[8:16] Getting buy-in from subject matter experts

[9:04] Step #3: Implementing your strategy

[11:25] Here’s a disclaimer

[12:55] You’ve got the start, but you need to mobilize your team

[15:07] Positioning yourself for success

Links

Strategic Branding Studios Website

Strategic Branding Studios on LinkedIn

Strategic Branding Studios on YouTube