#33 New chapter for Shopware with Alexey Pronin cover art

#33 New chapter for Shopware with Alexey Pronin

#33 New chapter for Shopware with Alexey Pronin

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 What direction is Shopware moving in and what does it mean for the industry? Kasia is talking with Alexey, new General Manager EMEA at Shopware. Kasia Hello everyone. It's a really special episode because I have a special guest directly from Shopware. Hi Alexey, I'm really happy to have you here and can you say a bit of yourself?. Alexey As you might know I'm pretty new to the Shopware community and happy to be part of that and continue to learn that I started in Shopware first of June in the role of general manager for Emea I think moving forward we'll discuss a little bit more what it means. Before that I'm not new at all to the ecommerce world and to the ecommerce industry kind of turned out to be specialized in this area and in these dimension since 2011 was working in Oracle before then, hybris, recently Spryker and now it is Shopware so that's kind of shortly my journey between 2011, actually now yeah and the journal in the it industry in different capacities in different roles across Emea since already 18 years so I feel myself a little bit old by now sometimes. Kasia We'd love to hear more about your background and your journey that led you to join Shopware. What's motivated you to be a part of this organization? Please tell us more about yourself because it's very interesting. Alexey It's quite simple and straightforward. So as mentioned I started my IT career so to say eighteen years ago. Originally as implementation consultant for the year then I kind of quickly figured it out and got the feeling in all of this. Kind of system testing and writing instructions for the users and analyzing the processes is quite interesting and definitely an area to explore but this is not something I wanted to do for the rest of my life. I felt myself more kind of closer to the commercial function. And this is where I shifted quite early in my career first and became one of the Microsoft Gold partners and then at the end of 2008 was headhunted into Oracle so I was a part of the Oracle retail global business unit organization for about 5 years taking care of the enterprise retailers. Across eastern Europe within Oracle and then as I mentioned already in my short introduction in 2011 an interesting occasion for my future life turned out to happen. Oracle acquired Atg and the Atg became part of our product portfolio which I needed to position to my customers back then so that's how I started my ecommerce journey. So this was quite a successful and interesting journey. In 2013 I was headhunted by a well-known name I think in the European space, a company called Hybris and they asked me to practically kick off and start their operations in Russia, which is my home country originally. This is what I have done and then the hybris got acquired quite soon by the app group and this was kind of my entry point into scp where I spent 8 years and the scp gave me great opportunity to work in many countries and many geographies so relocated end of 2017 to Switzerland was running in swiss business and there and then had a original responsibility as the ceo for Ema North business how Icp calls it a covering the Uk Benelux Nordics and France then in total was like quite a long corporate journey with Oracle. I started feeling okay either stay in this beautiful corporate world like kind of forever or I want to go somewhere more dynamic where I have got also more freedom to execute and more freedom to build things from scratch and this is where I joined the Spryker team so early twenty twenty one I was in for two and a half years covering the international expansion of the business across various geographies such as Uk, Nordic, France, Middle East, Spain, and lately Apac and with a strong focus on the enterprise segment because I think many listeners of these podcasts know this is exactly the focus of Spryker. Earlier this year we connected with Stefan Hamann whom I guess everybody knows on this podcast for natural reasons and we started exchanging our views on the market and also the experiences we have got. I have learned about what Shopware plans for the future and the ambitions when the company has to expand into the mid market space. I got really intrigued to join the executive team of the company and see how I can best support and make it printed to the next level of the business. Specifically what motivated me I think first of all I would definitely highlight the culture of Shopware which is as some of the listeners might have heard, open, authentic and visionary and I would say that Stefan and Sebastian were really super successful in my view of bringing this to life, and this is what I observe on a daily basis both within the company and within the community that these principles really work and they really move forward Shopware day by day and help. And secondly of course look there cannot be a niche software player where product is not important right? So product is definitely extremely important and has ...

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