On this episode of The Marketing Water Cooler Podcast, Jeremy connects with

marketing strategist and Hello Audio founder Nora Sudduth. Nora came to marketing after having completed three degrees, including a degree in computer science, and after spending years in the corporate world, helping companies to achieve growth. She then

jumped off the corporate ladder and pursued her passion of helping start-ups to position themselves in their market and to crack their brand messaging. She founded Hello Audio in 2020 as a platform to allow businesses to harness the power of audio to connect with their customers. Nora and Jeremy have a wide-ranging discussion on what marketing a business looks like in 2022, covering overreliance on technology, building a sustainable marketing pipeline, and how changing your communication method can build a real connection. Nora explains how her computer science background gave her a foundation in marketing technology and also showed her the limits of what that technology can achieve, particularly in the age of independent, well-informed consumers who want to be empowered to make a buying decision. She moves on to discuss the idea behind Hello Audio, and how she sees private podcasts shaking up the traditional marketingmethods for course creators. She also talks about how businesses are using private podcasts to step up their employee onboarding game and their internal communications.
Stay tuned to the end of the podcast to hear about Hello Audio’s free

seven-day trial!

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Timestamps

[1:07] Jeremy introduces today’s guest, Nora Sudduth

[2:57] Nora talks about her education, her background in the corporate world, and her

leap into working with entrepreneurs

[6:17] Making the decision to work with Russell Brunson

Written by Sarah Hopkinson for The Marketing Water Cooler Podcast copyhop.co

[8:05] Fighting to learn computer science and using technology as a bridge to connect

businesses and customers

[11:27] “Shouting a message louder doesn’t make it a more compelling or a more

effective offer”

[13:04] Nora on her shift from focusing on technology to focusing on helping businesses

to make a connection

[16:37] Asking for lead gen is the wrong question, so focus on your positioning instead

[20:07] What scaling up a business actually looks like

[22:36] Harnessing the power of audio to supercharge your marketing

[24:34] What Hello Audio is doing to change up the podcasting game

[26:53] Aligning your business with where your customer is at today and empowering

them to make a buying decision

[28:51] Who is Hello Audio for?

[30:45] Closing the gap by changing the communication method

[37:40] Learning about your customer, from your customer

[38:37] “Allow your customers to have the epiphany”

[41:39] Where to go to connect with Nora and Hello Audio

Links

Strategic Branding Studios website

Strategic Branding Studios on LinkedIn

Strategic Branding Studios on YouTube

Nora Sudduth on LinkedIn

Sign up for the Hello Audio free trial