#31 Why do you need a consultant when you work with an eCommerce agency with Laura Kremer cover art

#31 Why do you need a consultant when you work with an eCommerce agency with Laura Kremer

#31 Why do you need a consultant when you work with an eCommerce agency with Laura Kremer

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 Borys talks with Laura Kremer, an ecommerce consultant, about the interesting challenge why customers and agencies need support of 3rd party consultants. Listen to learn how to do it right and what are benefits for the customer and the agency. Borys We we can start with the with the break hello everybody I usually say we have a special guest but today we have a special guest Lara Kramer it it. is a special hour because we not often have women on podcasts. Yeah. Borys Everything about shopware usually is about guys men discussing about agencies implementations and so on and so on So I'm super happy that you are that you are here. You also work as a freelancer and a consultant. So I think we we might have an interesting topic for for everybody. But I think will be great if you could introduce yourself and say few words, What? exactly you do. Laura Yeah, thank you Boris for inviting me and you're so right there are unfortunately and not so many women and ecommerce. Um, so I'm trying to represent today some woman in tech and Nice to meet you all? Um I'm the founder and Ceo of canlu gi biha based in Germany and um, while trying to explain what I'm doing on one hand I'm working as a consultant ecommerce Laura I'm advising B Two C and B Two B companies within yeah questions like what kind of shop systems should they use what questions do they have for within ecommerce or within ecommerce landscapes. And on the other hand I'm working as kind of a matchmaker Um, between those companies or clients and suitable um solution for wires. This could be agencies freelances Tech solutions. Everything like that. Borys - Okay, okay, so so ah, if we look at the typical market. There are agencies. Yeah, who are providing a different type of Services. So How do you see the role of an external consultant like you. You know what are the advantages I Assume for the customer to have an external consultant when someone decides to go with with the implementation shopware or if someone is looking for ah ah for the ecommerce platform. What's better in having consultant versus just going and asking you know 5 different agencies. Laura Yeah that's a very good question I think it has benefits for both of them. Um, for me personally I work very independent means I'm using my knowledge or I gain knowledge within the agency side client side and also within. Shopper itself. So um, yeah I'm using all this knowledge from Eight plus years within ecommerce to advice clients. Um independently maybe choosing the right shop system like shopware or maybe a our solution. Whatever fits to their needs and um it could also be a great benefit for agencies because I see myself and um or I like working very close with agencies means I'm maybe a pre-part before their work begins I'm clarifying strategies. Laura - I’m helping the client be or to have a more clear vision of what they are needing creating the briefing together and then I can yeah create a perfect match between those requirements and agency who fits very well. Laura - The client and I think so it has benefits for both sides. Borys - Yeah, and I see more in the more in general consultants on the market. Yeah why? Why do you think it happens why there is a demand on the market for those type of services or it's more. There is enough knowledge enough skilled people. So they decide to become ah become a consultant. Laura - Yeah,, that's a good Question. We have a lot of consultants. That's true I Think on one hand we really have great people on the market so they gained experience maybe On. Merchant side or they decided to become self-employed after working for a tech solution Provider. Um, and normally I think there's enough space for all of us on the table and um I Also think could be. Laura - It’s not possible to advise clients within all specific topics within ecommerce because if we are looking at ah ecommerce and total you could advise within strategy within maybe Marketplaces or afterwards performance Marketing. Whatever is. Is needed on client side and so yeah, we have a lot of and consultants. Um I forgot the question forgot what I asking. Borys - Okay, we we can cut we can cut at the cut up to this point. Okay, 2 seconds break you set. Um you work also as a matchmaker. Yeah, ah between agencies and service providers. Um, and of course the customer. So how does it work this this matchmaker. Laura - Yeah, so um, within my experience. So I said I started 2016 in ecommerce and I first started in a big agency and after that I worked on software manufacturer side and later on on merchant site. So what I recognize within this years that there's um, there has to be a great fit between all of those parties means um the the softwares of course has to ah fit for the customer requirements while the custom has served. Laura - Should know what exactly he wants to implement and um, the perfect fit between the implementing service provider and the ...

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