#304 ANA VILLACORTA (Sony Music) | El Futuro y Presente del Marketing Musical
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#304 ANA VILLACORTA (Sony Music) | El Futuro y Presente del Marketing Musical
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About this listen
En este episodio de “¿Qué es la música?”, Javier Paniagua conversa con Ana Villacorta, SVP de Marketing de Sony Music México, quien recientemente concluyó una carrera de más de 40 años en la industria musical. Hablamos del papel del marketing en tiempos digitales, el cambio en la narrativa de los artistas, cómo manejar una crisis pública, el rol de la inteligencia artificial en la música, y la evolución de las disqueras. Ana comparte anécdotas únicas con figuras como Héroes del Silencio, Cerati, Luis Miguel y Rosalía. Una clase maestra sobre el negocio de la música y la vida.
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