Fred Joyal isn’t just a dental marketing expert—he’s a dental marketing pioneer. As the co-founder of 1-800-DENTIST, Fred revolutionized how practices attract patients, spending over $500 million in advertising and generating over a million patient leads before most dentists even had a website. He’s the bestselling author of Everything is Marketing, Becoming Remarkable, and Superbold, and a sought-after speaker known for transforming how dentists think about branding, trust, and confidence. If you're in dentistry and don’t know Fred, you’re missing one of the most influential voices in the business.

In this episode, Fred reflects on 30 years of change in how patients choose practices and what dentists need to understand. He explains why boldness is a critical skill for growth and how trust—not tactics—ultimately drives case acceptance. From practical advice on dental marketing and collecting video testimonials, to mindset shifts around confidence and value-building, Fred makes a compelling case for modern dentists to slow down, care deeply, and show up boldly!

5 Things You’ll Learn in This Dental Podcast 💡

- Why Everything is Marketing: Understand how every detail of your practice—from the phone greeting to the smell in the lobby—influences case acceptance.

- How to Ask for Reviews and Get Them: Fred shares scripts, strategies, and the psychology behind making it a daily habit.

- The Boldness Muscle: Learn how to build confidence like a muscle with small, intentional exercises that create lasting behavioral change.

- The Real ROI of Caring: Discover why patients don’t say yes to treatment because it’s well-sold—they say yes because they feel cared for.

- How to Create a Remarkable Patient Experience: Explore what makes a dental practice stand out in a saturated, commoditized market.

Connect with Fred Joyal 📚

Website: https://fredjoyal.com

Instagram: / fredjoyal

Facebook: / realfredjoyal

Books: Everything is Marketing, Becoming Remarkable, Superbold