3. Stop the FAKE
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3. Stop the FAKE
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About this listen
In 2019 fake followers in influencer marketing cost brands $1.3 billion. Learn more about the world of fake followers, engagement, fake awards and practices people use to boost their brand. And how these vanity metrics are all about appearances.
At the beginning of Belinda's startup journey imposter syndrome kicked in when she saw people within her industry who were seemingly doing so well on social media and she doubted her own accomplishments. Through social media people often create a distorted or even fake image of themselves pretending that they are someone that they're not. This is not just business-related but overall.
Belinda explains how to spot vanity influencers and brands with a fake following and why you should not pay for accomplishments.