#3 Market Intelligence for IP Experts cover art

#3 Market Intelligence for IP Experts

#3 Market Intelligence for IP Experts

Listen for free

View show details

About this listen

 This third episode in our Personal Growth series—and part of the five-part Business Development video course—focuses on a critical but often overlooked skill: gathering and using market intelligence. For IP professionals aiming to position themselves strategically, understanding the dynamics of their target market is not a luxury—it’s a necessity. In just under 15 minutes, this episode offers practical guidance on how to identify relevant trends, observe client behavior, and assess competitor strategies. These insights form the basis for better positioning, more tailored service offerings, and stronger client engagement. It’s about moving from guesswork to informed decision-making—so your growth strategy is backed by facts, not assumptions. Whether you're launching a new service or refining your current positioning, this episode gives you a smarter way to prepare your next move.

What listeners say about #3 Market Intelligence for IP Experts

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.