If you confuse, you lose. It’s the single biggest mistake leaders and businesses make — and it’s costing them influence, connection, and growth. In this episode of Badass Softie, Dr. J.J. Peterson breaks down the StoryBrand framework and shows why story is the most powerful tool for capturing attention and driving action. Most leaders put themselves at the center of the story, but your customers don’t need another hero — they need a guide. Here's what you'll take away from this episode: -Why customers always want to be the hero — and how to step into the guide role -How “if you confuse, you lose” explains why most leaders fail to inspire action -The 7 elements of a clear and compelling story (and how to apply them in leadership & marketing -How clarity in communication builds trust, motivates teams, and drives result -Practical steps to start using StoryBrand today to lead with impact Through stories and lessons pulled directly from his work with leaders worldwide, J.J. shows how shifting from hero to guide changes everything — for your business, your team, and the people you serve. 📺 Watch full episodes on YouTube @BadassSoftie 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify It’s time to stop confusing your audience — and start leading with the clarity, confidence, and compassion of a true Badass Softie. www.BadassSoftie.com