#29: Hope Marketing - What it is, why it doesn't work, and how to avoid falling into the hope marketing trap.
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#29: Hope Marketing - What it is, why it doesn't work, and how to avoid falling into the hope marketing trap.
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About this listen
In this episode, we explore the idea of Hope Marketing. We discuss what hope marketing is, why many business owners and entrepreneurs fall into the trap of relying on it, and how you can avoid this mistake.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.