#28 Shopware hosting and scaling challenges with Benno Lippert from maxcluster. cover art

#28 Shopware hosting and scaling challenges with Benno Lippert from maxcluster.

#28 Shopware hosting and scaling challenges with Benno Lippert from maxcluster.

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 Borys talks with Benno Lippert from maxcluster about Shopware hosting and scaling challenges. Considering preparations for Black Friday. Learn what’s specific about Shopware hosting, how to approach Black Friday picks and traffic. - Borys: Hello everybody we're recording in the very specific week as we talk with our guest today. Ah this is just the week of black friday and today I have a banner from Max Custer um a hosting company. Who agreed to make the recording just in this crazy crazy week. Thank you very much for finding some time between calls with the customers who are just starting the new promotion and and everything is getting read all the all the servers nice to have you here. - Benno: Yeah, step thanks for all the invitation and great to be here. - Borys: I don't know if you remember we were going on one event back together in one taxi and we discussed that we should record it record it one day I think it was a few months ago. So it's great to it's great to have you here. Okay Benno. Can you say few words about max cluster what is max cluster. Um, what are experiences of max cluster in regards to shopware. - Benno: Um, sure so Marx Cluster is a specialized managed ecommerce hoster and um, we celebrated our tenth anniversary this summer we host more than 2000 web shops mainly in the german speak in. - Borys: Great. - Borys: Okay, okay, so. - Benno: Area and we live and breathe ecommerce hosting. So we really think Ecommerce hosting different from the ground up and that's that's something that's really unique from a hosting point of view. - Borys: Yes I agree with you. We are all wetrix also are working with the hosting providers who really do it for ecommerce because otherwise if you do wordpress and some general things. Yeah, it's. Ah, it's a completely different world. It's it's hard to explain someone um or understand it. It's it's not a normal normal type of hosting call. So we'll have some good some good experiences here to talk about and in general yeah, you're you're from Germany and I have more and more guests from Germany. Ah so I'm very proud of um, ah. How do you see the shopware position right now because you you from hosting perspective will have probably a little bit different perspective than um than anyone else because you see those shops life. Yeah, you see their challenges. Ah if few hosts. Ah. Ecommerces you also yeah, host some other competitors. Yeah, like Magenta or presta shop or some other some other platforms. So how do you see put the positioning and the proposal that shopware has on the market right now. - Benno: Shopper from my point of view has the very good um valid proposition. It's a mature open source ecommerce framework especially the version 6 and especially in Germany. Um. Shopware is gaining more and more traction and taking market share from Magento so ambitious merchants who have achieved a lot on Magento for example. - Borys: Um. - Borys: And. - Benno: Replatforming um towards shopware and this is clients from all sizes and all verticals who are um, transitioning to shopware. Yeah, we don't see as many as big clients. Um on shopware as on Magento this is. - Borys: Not yet probably. - Benno: Um, a matter not yet I Guess it's also um, um, a matter of time because especially um, the open source solution has a very ah predictable price point and merchants together with um, a good agency or a skilled agency. Can. Really achieve a unique um shopping experience with shopware. - Borys: True and as you and as you see from from the hosting perspective. Why customers are choosing Shopware. What would be those the biggest the biggest value um in in this in the system this that it's Opened. It allows to modify Customize. Ah or or some other. Some other aspects. - Benno: So most of our clients um are customized clients and um, they they choose shopware over Magento for example because shopware as a company um cares about open source. - Borys: True. - Benno: And has a very compelling product roadmap so they are listening to the clients and are delivering new features that help merchants to really tailor shopping experiences and this is crucial in order to. - Borys: I. - Benno: Compete with um platforms like Multiji channel platforms Amazon and so on. So if you want to really have a striving ecommerce business. You need to be able to um. - Benno: Come up with a unique value proposition and the the channel and the features and the depths of the of the um knowledge that you share and the experience that you create with your ecommerce shop are setting you apart. So like. - Borys: Yeah, okay, ah, and so looking at the yeah, you probably know with the best right now in this week looking at the hosting of not maybe even shopware but in general as you mentioned you have a focus on Ecommerce platforms. What usually people don't understand what they don't consider you know when when they go with just an average hosting Provider. What is so specific in in you know in ...

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