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276: Outcome Driven Innovation with Tony Ulwick

276: Outcome Driven Innovation with Tony Ulwick

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 Unlocking Innovation with Tony Ulwick Tony Ulwick, author of 'What Customers Want,' discusses the Outcome-Driven Innovation process and the Jobs-to-be-Done theory. He explains why 90% of new products fail and how his approach achieves an 86% success rate by focusing on unmet customer needs. Discover how AI intersects with innovation and the role of management in fostering a data-driven culture. "People don't want the quarter-inch drill, they want the quarter-inch hole. The shift in mindset is like, we are not solution creators, we are problem solvers." - Tony Ulwick Key Takeaways: -What is Outcome-Driven Innovation (ODI) and why is it important? -How does the 'Jobs-to-be-Done' framework enhance product development? -Why do 90% of new products fail according to Tony? -What role does management play in successful innovation? -How can AI be integrated into the innovation you're creating as a manager? #managers #managesmarter #innovation #ai #artificial intelligence #productdevelopment #outcomes #businesssuccess Connect with Tony Ulwick https://strategyn.com/ https://www.linkedin.com/in/tonyulwick/ Connect with Manage Smarter and its hosts · Website: https://salesfuel.com/manage-smarter/ · LinkedIn: https://www.linkedin.com/in/audreystrong/ · LinkedIn: https://www.linkedin.com/in/cleesmith/ TWITTER/X Audrey https://x.com/tallmediamaven Lee https://x.com/cleesmith Connect with SalesFuel · Website: https://salesfuel.com/ · Twitter: https://x.com/SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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