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If you’ve been feeling the pull to pivot or shift in your business but are afraid of letting people down, this episode is for you. In this heartfelt and practical conversation, I walk through what it means to transition with intention, without losing the heart of your client relationships.

Drawing from my own experience stepping back from parts of my photography and service business, we’ll explore how to handle change with compassion, communicate clearly, and give yourself permission to grow.

Whether you're shifting focus, scaling back, or moving in a new direction, this episode will help you honor both your clients and yourself in the process.

What You’ll Learn:

• Why it feels like you’re letting people down (and why you’re not)
• How to reframe guilt and step into grace
• The emotional side of shifting your business or client work
• Tangible ways to communicate changes with kindness
• How to offer support and offboard with intention
• Simple strategies to stay connected with past clients
• How to trust your clients (and yourself) through the transition

Key Takeaways:

• Growth doesn’t mean you’re abandoning your clients, it means you’re evolving
• Clear, warm communication builds trust even during change
• Offboarding with intention creates closure and goodwill
• Clients will adapt, and many will admire your courage to grow
• You’re not failing because you’re pivoting, you’re honoring your next step

Call to Action:
If you’re pivoting or stepping back in any area of your business, let this be your permission slip. You’re allowed to grow, and you can do so with grace. If this episode resonated with you, share it with a fellow business owner who might need a little encouragement. Tag me @GingerBiz, let’s support each other through every season.

Listen on: Apple Podcasts, Spotify, and more.

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You can find me here:

Instagram: @gingerbiz

Website: https://www.katymurrayphotography.com/

Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

X: https://twitter.com/GingerBizKM

LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/