In this “From the Trenches” conversation on the Bering McKinley Vision Podcast, host Josh Peterson sits down with Sparkle Tufano, CEO of Sparkle Innovations (https://sparkleinnovations.com), to explore what it takes to run a people-centric MSP in Middle Tennessee. Sparkle’s unusual path—from theatrical lighting and pyrotechnics to IT—taught her the power of precision, safety, and clear communication. Today, ~85% of her client base is women-owned or women-operated businesses, and she explains why that focus changed her service model: be direct, ditch the “geek speak,” and build genuine community relationships.

You’ll hear how Sparkle maintains loyalty without over-indexing on slides and graphs, using conversational QBR touchpoints and proactive two-, five-, and seven-year planning. We also unpack the growing role of AI in MSPs—from better prompting to agentic AI that runs continuous, outcome-focused tasks—and where MSPs can add real value without losing the human touch.

Whether you’re defining your ideal client profile, rethinking QBRs, or deciding how AI fits into your stack, this episode delivers practical insights you can apply right away. For more MSP growth resources, consulting, and finance best practices, visit https://beringmckinley.com.

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