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What transforms a simple business transaction into a life-changing moment of connection? For Idan Shpizear, founder of 911 Restoration, the answer lies in truly seeing people first, then addressing their practical needs.

When Idan arrived in America with barely $1,000 and limited English skills, the path forward wasn't clear. Sharing a one-bedroom apartment with four friends, they had exactly 30 days to make enough money for rent. Their entry point? Carpet cleaning – communicating through hand gestures while slowly building vocabulary specific to their trade.

The pivotal moment came when Idan was called to extract water from a flooded home. While his team charged $600 for the extraction, another company arrived afterward, bringing equipment and charging $15,000 for full restoration services. But something crucial was missing: they completely ignored the homeowner's emotional distress.

This observation sparked the revolutionary "Fresh Start" philosophy that would define 911 Restoration. Idan recognized that during property disasters, homeowners experience emotional disasters simultaneously. By teaching his team to take deep breaths before entering homes, genuinely listen to concerns, and help clients see possibility amidst chaos, he created both a thriving business and a vehicle for positive impact.

From this human-centered approach, Idan built a franchise empire now spanning 120 owners across 330 territories. His leadership philosophy evolved too – regularly asking himself "If I fired myself today, why would I hire me back?" led him to transition from CEO to founder, recognizing he could add more value by building momentum in specific projects rather than managing daily operations.

Perhaps most profound is Idan's perspective on wealth: "Real wealth is based on our ability to really experience every moment." This wisdom extends beyond business to encompass the true measure of a successful life – being fully present for each interaction, challenge, and opportunity.

Connect with Idan on LinkedIn to learn more about his fresh start approach to business and life.

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