#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad
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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad
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About this listen
In this week’s episode, Don and Kyle unpack the power of real-time marketing using Nike’s viral Scottie Scheffler post as a prime example. They contrast it with Skechers’ missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can’t ignore. You’ll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.
Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.
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