Vance Morris doesn’t just deliver services—he designs unforgettable experiences. In this episode, he shares how Disney’s obsession with systems shaped his philosophy for building customer loyalty and price elasticity. Morris breaks down his transition from security guard at a birth control factory to Disney executive, then to bankrupt entrepreneur, and finally to the founder of Deliver Service Now. His key insight? Competing on price kills service.

Instead, Morris urges business owners to map every customer touchpoint and turn each one into a moment of delight. He explains how even something as small as baking cookies in a dentist’s office or FedExing a proposal can shift your brand from transactional to relational. Whether you’re in retail, B2B, or professional services, Morris shows how intentional design builds brand loyalty, repels price shoppers, and increases profitability.

Want to learn more about Vance Morris's work? Check out their website at https://vancemorris.com.

Connect with Vance Morris on LinkedIn at https://www.linkedin.com/in/vancemorris/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.