This Mum Loves Tech Episode 21: Writing That Sells - Conversion Copy & Confidence with Ella Hoyos

In this week’s episode, I’m joined by conversion copywriter and co-host of the Cracking Copy podcast, Ella Hoyos. She shares how she built her business after taking a career break to raise her family and how she found her confidence again through copywriting and podcasting.

We dive into:

✅ The journey from motherhood to business ownership

✅ What conversion copywriting actually is (and why it’s essential for online businesses)

✅ How to start a podcast with a small budget and zero tech experience

✅ Why AI tools like ChatGPT are brilliant assistants but won’t replace your story

✅ How Ella uses copy, podcasting and AI to grow her brand and connect with her audience

If you’ve ever wondered how to show up more confidently online or use tech like podcasting and AI without losing your voice this episode is for you.

If you are thinking of launching Ella has a brilliant guide on the latest launch trends of 2025 download for free here - https://subscribepage.io/LaunchTrends2025

Ways to connect with Ella:

Visit Ella's website - https://flurrymarketing.com/

Connect on Instagram - https://www.instagram.com/flurrymarketing

Connect on LinkedIn - https://www.linkedin.com/in/ellahoyos/

Listen to Cracking Copy Podcast - https://flurrymarketing.com/podcast

Discover More With This Mum Loves Tech:

1. Ask your questions in the FREE Facebook group 👉 ⁠⁠⁠⁠https://www.facebook.com/groups/thismumlovestech⁠⁠⁠⁠

2. Join the This Mum Loves Tech Membership for ongoing tech support 👉 ⁠⁠⁠⁠https://thismumlovestech.co.uk/membership/⁠⁠

3. Find more This Mum Loves Tech episodes 👉 ⁠⁠⁠⁠⁠⁠https://thismumlovestech.co.uk/podcast/⁠