206: How Innovation Really Happens | Martin Reeves and the Creation of the Like Button
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206: How Innovation Really Happens | Martin Reeves and the Creation of the Like Button
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About this listen
Martin Reeves is chairman of the Boston Consulting Group’s Henderson Institute, a think tank dedicated to developing new insights from business, technology, economics, and science. He is a coauthor of several books, including his most recent book, Like, which describes the genesis of the Like button, which was created in part, by his co-author Bob Goodson.
In this episode we discuss the following:
- Though we often think of innovation is heroic, deliberate, and isolated, it’s often serendipitous, unpredictable, and social.
- The idea of inventions as private property, which reinforces the often incorrect notion that inventions are made by single inventors, is a relatively recent invention in human history.
- We never know the impact of innovation. The Like button blew up an industry and created a host of new challenges and problems to be solved.
- Whether in the field of academic papers, the creation of the Davy lamp, or a simple Like button, innovation is rarely an isolated, independent event.
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