#2 Marketing Mistake - We want to focus on everyone cover art

#2 Marketing Mistake - We want to focus on everyone

#2 Marketing Mistake - We want to focus on everyone

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When I talk with friends who are in small business or my clients, the first thing I always ask is who is your target customer? And 8 of 10 responds - everyone.

NO! 99.9% of the people in this world don’t give a crap about you and your products. They are not your target customer..

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