2 Important Business Truths (For Beginners)
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2 Important Business Truths (For Beginners)
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About this listen
In this episode of The Route, I drop two uncomfortable truths every pest control owner, especially those just starting, needs to hear:
* Nobody knows who you are.
*Nobody cares who you are.
But here’s the twist: That’s exactly why your growth has no limits.
I break down the mindset shift that changed everything in my own journey, from being the top sales rep at a big company to launching my own and realizing past accolades don’t count. You’ll learn how to build your brand from the ground up, why caring more than anyone else is your greatest competitive edge, and how to get people to know and care in a noisy market.
Whether you’re in month one or year ten, this episode will realign your focus on what actually drives long-term business success.
Listen in to be reminded of what really matters and what your customers actually remember.