Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s brand itself. Whether you’re in a marketing role, a firm leader, or an individual looking to build visibility, this conversation offers practical insights for communicating with purpose and standing out in a noisy industry.

To learn more about Kyle Morck, see the full show notes with links at https://trxl.co/191

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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