The nonprofit Northwest Arkansas Council works to identify challenges and champion solutions to enhance the prosperity of the Northwest Arkansas region.

Key initiatives include work to advance quality of life, attract talent, improve the region’s workforce, create job opportunities, upgrade infrastructure and keep up with the region’s impressive growth. The Council's "Life Works Here" campaign aims to better tell the story of Northwest Arkansas to tech talent around the country.

Northwest Arkansas is home to three Fortune 500 companies (Walmart, Tyson Foods and J.B. Hunt), the University of Arkansas, numerous successful businesses and a growing startup culture. The region boasts a vibrant arts scene and an incredible outdoor recreation economy that includes 500+ miles of world-class bike trails.

This week's speaker, Nelson Peacock, will discuss how the campaign came about and what it seeks to accomplish.

Peacock joined the Northwest Arkansas Council as president and CEO after working as a senior vice president of government affairs for the University of California Office of the President.

Prior to that, Nelson was appointed by President Barack Obama to lead the Office of Legislative Affairs for the U.S. Department of Homeland Security where was responsible for all aspects of the department’s interactions with Congress on issues related to counter terrorism, immigration, cyber security and natural disasters. Nelson oversaw the congressional teams of seven operational agencies of Homeland Security, including the Coast Guard, U.S. Customs and Border Protection, the Secret Service, the Transportation Security Administration and the Federal Emergency Management Administration. Nelson also served as senior counsel to Senator Joe Biden on the Judiciary Committee of the United States Senate where he advised the future President on homeland security, crime and intellectual property issues.

Nelson has a Bachelor of Arts and Juris Doctor from the University of Arkansas and Masters of Law from the George Washington University School of Law.

To learn more, go to:

The Northwest Arkansas Council - https://nwacouncil.org

Finding NWA - https://findingnwa.com